About Us
We're on a mission to democratize digital advertising.
Digital advertising is expensive for everyone. Traditional ad exchanges routinely take 30–50% of every dollar as fees, turning middlemen into the biggest winners.
We think that’s broken.
BarterAds is an auction-based barter ad exchange where businesses trade unused ad inventory instead of cash. Through a simple tiered subscription, members access a shared barter economy that is fairer, more efficient, and significantly cheaper than traditional networks.
BarterAds Pty Ltd is building a global, transparent marketplace where value flows to advertisers and publishers — not intermediaries.
Meet the Team
Gaurav Talwar
Founder
Gaurav has over two decades of experience building and scaling software products. His vision for BarterAds is to create a more equitable and efficient advertising landscape for creators and independent businesses.
Ashutosh Kar
Co-Founder
Ashutosh brings over 17 years of experience across AdTech, data, and digital growth. He has worked at the intersection of advertising technology and business strategy, helping companies scale revenue and optimise performance. At BarterAds, he focuses on market strategy, partnerships, and building a commercially sustainable exchange model.