BarterAds — Cookie Policy

1. Overview

This Cookie Policy explains how BarterAds (“we”, “us”, “our”) uses cookies, local storage, and similar technologies in connection with our website, SDK, and advertising services.

This policy should be read alongside our Privacy Policy.

2. What We Use

BarterAds uses the following technologies:

• Cookies (first-party only)
• Local storage
• Session identifiers
• SDK-level identifiers (e.g., BA_UID)

We do not use third-party advertising cookies.

3. Types of Cookies and Technologies

3.1 Essential / Technical

Used for:

• Authentication and session management
• Security and fraud prevention
• System stability and performance

These do not require consent where legally permitted.

3.2 Measurement (Analytics)

Used for:

• Counting impressions and clicks
• Performance monitoring
• Aggregated reporting

When consent is not provided:

• Measurement is limited to aggregated, non-user-level data

3.3 Personalization

Used for:

• Improving ad relevance
• Applying targeting logic

When consent is not provided:

• Ads are served contextually only
• No user-based targeting is applied

4. BA_UID (SDK Identifier)

BarterAds may generate a pseudonymous identifier called BA_UID.

• Used for ad delivery and measurement
• Does not directly identify individuals
• Stored only when consent allows

If consent is not provided:

• BA_UID is not stored or is cleared
• Requests may be processed without an identifier

5. Consent and Control

BarterAds respects consent signals provided by publishers or users.

We recognize three consent types:

• Storage: permission to store identifiers on device
• Personalization: permission to use data for targeted ads
• Measurement: permission to use data for analytics

Based on consent:

• Identifiers may not be stored
• Personalization may be disabled
• Measurement may be limited to aggregated data

6. How to Manage Cookies

Users can manage cookies through:

• Browser settings (block or delete cookies)
• Device settings
• Publisher-provided consent banners (CMP)

Disabling cookies may limit functionality.

7. Data Retention

• Identifiers are retained only as long as necessary
• Logs and event data are periodically deleted or anonymized

8. Changes to This Policy

We may update this Cookie Policy from time to time. Continued use of BarterAds constitutes acceptance of updates.

9. Contact

For questions or requests:

Email: privacy@barter-ads.com

Jurisdiction: New South Wales, Australia